howgooglemanagespoliticalads Archives - Loopideo - howgooglemanagespoliticalads https://loopideo.com/tag/howgooglemanagespoliticalads/ Loop Video, Infinitely | Available on the App Store Thu, 21 Nov 2019 15:50:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://i0.wp.com/loopideo.com/wp-content/uploads/2019/02/cropped-Untitled-design-16.png?fit=32%2C32&ssl=1 howgooglemanagespoliticalads Archives - Loopideo - howgooglemanagespoliticalads https://loopideo.com/tag/howgooglemanagespoliticalads/ 32 32 62967067 Google Takes Stance on Political Ads https://loopideo.com/google-takes-a-stance-on-political-ads/ Thu, 21 Nov 2019 15:49:48 +0000 https://loopideo.com/?p=6182 Google takes stance on political ads as it becomes the latest company to reconsider its approach towards political ads. The internet giant has announced a crack down on political ads that limits advertisers from targeting ads based on voters’ political leanings or public voter records. Outlining its new approach to microtargeting of election ads, the ... Read more

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]]> Google takes stance on political ads as it becomes the latest company to reconsider its approach towards political ads. The internet giant has announced a crack down on political ads that limits advertisers from targeting ads based on voters’ political leanings or public voter records. Outlining its new approach to microtargeting of election ads, the company said it’s limiting ad targeting to voters based on age, gender, and general location at the zip code level. While ads based on an individual’s specific location or those with false claims will no longer be allowed, contextual targeting — i.e. serving ads to people based on their reading or…

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